In the years that followed, the team has delivered a private advertising and creator reward platform with BAT utility to the 24.1M monthly active users and over 7.8M daily active users in Brave. Brave is designed to keep you safe from malicious advertisements which may compromise your security and prevents third parties from tracking your online activity.Brave launched the Basic Attention Token (BAT) in May 2017 with the aim of realizing the vision executing on the mission of the Basic Attention Token white paper. Given that the Brave browser focuses on maintaining the privacy and security of its users, the safety of the advertisements that users are shown has also been taken into consideration. Advertising Securityīrave's advertising infrastructure doesn't stop there. Any user's activity is also kept entirely anonymous. Rather, Brave keeps this information private and instead tailors the ads provided by companies to preferred users themselves. But this doesn't mean that your online activity is shared with anyone. Then, when users view the advertiser's content, the publisher who displayed it also gets a cut of the revenue in the form of BAT.īrave's system also tracks the attention time and general behavior of its users, so that advertisers have their content tailored more effectively toward the correct consumers. So, if all Brave users get paid to watch ads, where are the funds coming from? Well, when an advertiser pays for an advertising campaign on the Brave browser, a considerable proportion of the money they spend goes towards paying for user views. Opportunities for Advertisers and Publishers Many cryptocurrencies offer high levels of privacy for token holders, and Brave doesn't track and analyze data in the same way that a regular advertising network would. And, because BAT is an ERC-20 token, it is available on a range of different cryptocurrency exchanges.īrave chose to pay users via BAT for one main reason: privacy. For example, an individual can tip a creator that they like in the form of BAT, which the creator can then sell for cash on an exchange or trade for another crypto. On top of this, users can give some of their BAT to content creators within the Brave ecosystem. Of course, users aren't paid in huge amounts of BAT but can build up a healthy holding over time if they choose to continue viewing ads while using the Brave browser. This incentivizes the user, while also benefiting the advertiser, as well as the publisher they pay to display their marketing content. You may be wondering why anyone would want to do this, but there happens to be a monetary element to this.īrave's advertising system, Brave Rewards, works by offering users to be paid in BAT whenever they view advertising content. A Brave user can actually choose to drop the ad blocker and view advertising content. But there is an exception to Brave's ad-blocking rule. Incentivization for Usersīecause the Brave browser has a built-in ad-blocking feature, many people choose to use it so that they can avoid being marketed to when they're surfing the web. This is where Basic Attention Token comes in. So, in light of this issue, Brave has developed a new way of serving both parties. These factors all play a role in this increasing friction between the advertiser and consumer. On top of this, the internet is now rife with harmful advertisements ( also known as "malvertisements") that can invade your privacy and access private data stored on your device without your knowledge. Publishers are paid by advertisers to display their marketing material, but it's difficult to impress potential customers, and the competition between online advertisers is getting pretty fierce. In between the consumer and the advertiser is the publisher, or content creator, which often comes in the form of websites.
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