![]() The terms of the deal were not disclosed. ![]() With a unique and inspiring brand story and international fan base, Grown Alchemist is poised for international scalability and rapid growth." IN THEIR OWN WORDS: Jeremy and Keston Muijs, co-founders of Grown Alchemist, said, "We couldn't be more excited to embark on the next stage of Grown Alchemist's journey together with the L'Occitane Group, a partner with strong brand building and omnichannel expertise that will help us grow our community of health-conscious customers globally."Īndré Hoffmann, Vice-Chairman & CEO of the L'Occitane Group, said, "We are thrilled to support and nurture this ground-breaking, natural cosmeceutical brand, which encapsulates the entrepreneurial spirit of our group. L'Occitane continues to expand its portfolio to include new and established premium beauty brands such as Grown Alchemist to accelerate its growth path to becoming a truly global, multi-brand group. The Australian clean beauty brand, whose product range extends to nutricosmetics and body and haircare products, is also synergistic with the Group in its support of sustainable sourcing, respecting natural biodiversity, and reducing waste. WHY: As a creator of high-performance, results-driven natural skincare products, led by a dynamic entrepreneurial management team, Grown Alchemist is perfectly aligned with the philosophy of the L'Occitane Group. The group has a portfolio of brands that includes: L'Occitane en Provence, Melvita, Erborian, L'Occitane au Brésil, LimeLife by Alcone, Elemis, Sol de Janeiro, and Duolab. A global leader in the premium beauty market, the group has more than 3,000 retail outlets, including approximately 1,500 owned stores, and is present in 90 countries. ![]() manufactures and retails beauty and well-being products that are rich in natural and organic ingredients. WHO: Australian cosmeceutical clean skincare brand Grown Alchemist, co-founded in 2008 by Melbourne brothers Jeremy and Keston Muijs, has fast developed a global following with its focus on futuristic anti-aging technology and unique botanical skincare formulas for optimal skin health. ![]() " Our bodies naturally fight anything they regard as foreign or toxic, and this reaction creates free radicals, which we know greatly contribute to the aging process.French luxury beauty group L'Occitane Group has acquired a majority stake in Australian holistic beauty brand Grown Alchemist. "While conducting research on a project, we were awakened to the aging effects and potentially health-harming effects of carcinogenic chemicals found in traditional skincare formulations," explains Keston, who also serves as creative director. The pair came to this epiphany while developing products for other companies. to prove that natural products actually work better than synthetic-laden formulas-because more often than not, said chemicals may actually negate what those formulas are trying to accomplish. By marrying quality-sourced, highly potent plant-based ingredients and hard science, cofounders (and brothers) Keston and Jeremy Muijs have made it their M.O. While I'm admittedly a sucker for curb appeal, Grown Alchemist's ultra-clean formulas don't just look (and smell) great. Other Brands You’ll Love: True Botanicals, Jurlique Most Popular Product: Enzyme Exfoliant, Hydra-Restore Cream Cleanserįun Fact: Grown Alchemist is a NY Fashion Week fave-Alexander Wang famously used the brand on his models during his shows to achieve their signature glowing look. Best Known For: Clean, science-backed formulations for skin, body, and hair in minimalist, chic packaging
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